Search Engine Optimization
Simply put, search engine optimization
(SEO) is the process of optimizing the content, technical set-up, and reach of
your website so that your pages appear at the top of a search engine result for
a specific set of keyword terms. Ultimately, the goal is to attract visitors to
your website when they search for products, services, or information related to
your business.
SEO can almost be viewed as a set of best
practices for good digital marketing. It enforces the need for a
well-constructed and easy-to-use website, valuable and engaging content, and
the credibility for other websites and individuals to recommend you by linking
to your site or mentioning it in social media posts.
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